Dior Spring-Summer 2017 Campaign

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DIOR SS17 CAMPAIGN 01The house of Dior recently unveil their Spring-Summer 2017 ready-to-wear campaign. This is the very first collection under the new artistic director, Maria Grazia Chiuri.

The photographer, Brigitte Lacombe, highlights the distinctive different characters of the twin models, Ruth and May Bell, in order to illustrate Maria Grazia Chiuri’s conception of Dior femininity. This is what Maria said:

I strive to be attentive and open to the world and to create fashion that resembles the women of today. Fashion that corresponds to their changing needs, freed from the stereotypical categories of “masculine/feminine“, “young/not so young“, “reason/emotion“, which nonetheless also happen to be complimentary aspects.

DIOR SS17 CAMPAIGN 02DIOR SS17 CAMPAIGN 02 DIOR SS17 CAMPAIGN 04In my opinion, Maria had definitely brought some feminine touches to house of Dior. Especially those tulle and lace tops. Yet the dresses has some masculine touch to them especially adding a biker jacket and wearing it with sneakers. I’m starting to enjoy these new and fresh looks from Dior. How about you? Do you like the Spring-Summer 2017 designs?