Calligraph:ink was launched in 2014 by Shu Uemura and has been a sort-after eyeliner by cosmetics-lovers and professionals. Now, with the addition of a popular brown shade for a softer impression, Shu Uemura has further upgraded Calligraph:ink so that its enhanced formula dries quickly on the skin and the ability to wear it up to 18 hours.
“I believe that eyeliner is not simply a matter of drawing lines along the eye frame. Eyeliner today should be like calligraph; appearing simple at first glance but rich in expression. To enhance the beauty of eyeliner, fine to bold expressions can be created by drawing with light or heavy pressure or low or high speed movements. Eyeliner should be evaluated as a great synergy of brush and formula, and I am extremely pleased with the perfection of this new calligraph:ink” – Uchiide (Shu Uemura’s International Artistic Director)
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| Calligraph:ink in Black (left) and Brown (right) |
- available now in black and soft brown
- refillable and reusable
- quick-dry and long lasting formula
- waterproof and sweat-proof
- high-intensity color and shiny finish
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| If you can, try to guess how many eyeliners he used to doodle these 4 canvas pieces? *Hint* only a minimal amount. |
To establish just how versatile the Calligraph:ink liquid liner is, Shu Uemura collaborated with a local doodle artist to produce a series of artwork. Using only Calligraph:ink on canvas, the artist (@dududedoodle) illustrated the millennials #firstworldproblems in a series of doodle whilst demonstrating the fine precision and flexibility of the liquid eye liner.
Do you know?
This Japanese calligraphy-inspired brush is capable of drawing lines of varying widths ranging from 0.02mm to 2.0mm with flawless control and accuracy.
*Shu Uemura Calligraph:ink liquid eye liner is selling at RM140 (pen + refill) and is available at all Shu Uemura boutiques, kiosks and counters nationwide. Also sold separately: Pen (RM70) and ink cartridge (RM70).
