Levi’s Chinese New Year Edition

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Live It Up This Chinese New Year! 

Yesterday in this post, I showed you how I styled my cool red Levi’s jeans. Chinese love the color red especially during this special occasion. Red is referred to as a auspicious color and for Levi’s, it represents energy and enthusiasm.

To usher in the year of ram, Levi’s came up with a special Chinese New Year edition. It reflects the atmosphere of the festivities and cutting-edge fashion. I will be sharing some gorgeous pieces for men and women from Levi’s with you. Some of the collection has a subtle touch of animal prints and embroidery on both men and women’s tops.
Levi’s has invited two fashion icons, Shawn Yue and Ai Fei, to be featured in the “LIVE IT UP” campaign for this Lunar New Year of the Ram. This campaign shows their optimistic attitude towards  life and celebrating the new year by wearing Levi’s. Check out some of these ad campaigns. Doesn’t it make you feel like getting a pair of Levi’s too?

Top right to bottom: Shirt (RM189) // Sweater (RM79) // Slim Jeans (RM239)
Top right to bottom: Dark wash denim shirt (RM229) // Denim shirt (RM199) // 511 Slim Fit (RM269)
For more details of the Chinese New Year edition, visit www.levi.com.my. Have a great Tuesday =)